Insights

Watch: From Black Box to Built-In Skill: How AI Is Rewriting the Rules of TV Advertising

At the ecomFounders AI Summit, Tatari's Matt Giannetti sat down with Nik Sharma to discuss how AI is rewriting every phase of TV advertising, from planning to execution to creative. Watch the full session and check out some of the highlights.

Conversations on the Croisette: TV’s Infrastructure Problem and the Future of TV Buying in the Age of AI

Taking center stage at Adweek House in Cannes, Tatari’s CEO shares his unfiltered take on why programmatic was never built for TV and what the future of TV buying actually looks like.

Breaking Down The Truth About Agentic AI In Ad Tech in 2026

Every ad tech platform is touting "agentic AI." Most of it is just automation with a fancy name. Tatari’s CEO, Philip Inghelbrecht, breaks down what real AI actually requires and what every advertiser should be asking before they buy into the hype.

EXCLUSIVE: How to Build a World-Class Marketing Team According to Nanit’s CMO, Victoria Vaynberg

Nanit CMO Victoria Vaynberg shares how to build a world-class marketing team, from hiring AI agent engineers to breaking down brand vs. performance silos.

How an AI Hackathon Turned Ideas Into Real Product Features

Most hackathons end with a demo and an idea that sits in a spreadsheet. Ours ended with new product features built to help TV advertisers. Here's how 16 teams and 50 ideas made it from concept to launch.

Advertisers Reveal How and Why They’re Using AI to Create TV Spots

Brands are quietly using AI to produce TV commercials in days, not months, and the results might surprise you. We talked to the marketers behind it to find out what's working, what isn't, and what it means for the future of advertising.

EXCLUSIVE: How to Build a World-Class Marketing Team According to Chime’s Chief Growth and Marketing Officer, Vineet Mehra

What does a high-performing marketing org actually look like in 2026—when AI, growth pressure, and brand all collide? Chime Chief Growth and Marketing Officer, Vineet Mehra, cuts through the noise with a sharp, experience-backed framework for building teams that scale efficiently and avoid the silos holding most marketers back.

Listen: Programmatic is Only Part of the CTV Ad Story

Tatari’s CEO, Philip Inghelbrecht, joined the Next in Media podcast to talk about the evolving structure of the CTV market and why programmatic may not be the whole story. From where premium inventory actually lives to how automation and AI are being applied in practical ways, he offers a candid look at what’s hype and what’s real in CTV advertising.

Separating Signal from Noise: Key Insights from ScreenShift 2025

Andy Schonfeld, CRO of Tatari, cuts through the hype on convergent TV, programmatic platforms, SPO, privacy solutions, and AI at Cynopsis ScreenShift 2025.

WATCH: Why Direct Execution and AI Will Define the Future of TV

At Programmatic I/O, Tatari revealed a future where every TV ad is personalized, fraud disappears, and AI does the buying. Sounds impossible? It’s closer than you think.