Insights
Advertisers Reveal How and Why They’re Using AI to Create TV Spots
Brands are quietly using AI to produce TV commercials in days, not months, and the results might surprise you. We talked to the marketers behind it to find out what's working, what isn't, and what it means for the future of advertising.
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Listen: Programmatic is Only Part of the CTV Ad Story
Tatari’s CEO, Philip Inghelbrecht, joined the Next in Media podcast to talk about the evolving structure of the CTV market and why programmatic may not be the whole story. From where premium inventory actually lives to how automation and AI are being applied in practical ways, he offers a candid look at what’s hype and what’s real in CTV advertising.
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The Reality of AI Investment: Lessons from Tatari's Approach
Tatari's strategic approach to leveraging AI across its TV advertising tools is a fundamental component of our business model, enabling significant growth and market expansion.
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