Insights

B2B Marketers Like Gusto, Relay, and Otter are Turning to TV to Reach Buyers

B2B brands aren’t abandoning traditional channels, but they are expanding beyond them and quietly winning big on TV. With smarter targeting and measurable impact, companies like Gusto, Relay, and Otter are proving TV isn’t just for B2C brands anymore. It’s becoming a serious growth lever for modern B2B.