Insights
TV Outperforms Every Other Channel on Influence, According to New Data
A new study confirms what performance advertisers have long suspected: TV still dominates the purchase funnel, and if you've been shifting budget away from linear, the data might make you reconsider.
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How are TV performance and media-buying impacted in Q4?
As we approach the end of the year, the fourth broadcaster quarter (Q4) is always an interesting period to analyze TV performance and media-buying.
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