Insights

New Survey Reveals the Growth Channel Most Mobile App Marketers Are Overlooking

Mobile app marketers have figured something out: TV works. Our new survey shows how they are using linear and CTV to drive app installs, subscriptions, and branded search lift, and what their advertising playbook looks like in 2026.

TV Outperforms Every Other Channel on Influence, According to New Data

A new study confirms what performance advertisers have long suspected: TV still dominates the purchase funnel, and if you've been shifting budget away from linear, the data might make you reconsider.

PATTERN Beauty Proves the Beauty of TV for Brand Awareness

PATTERN Beauty proved TV can do more than build awareness—it can drive real growth. See how a strategic mix of CTV and linear TV delivered major lifts in traffic, revenue, and brand consideration.

The Best Way To Embrace Convergent TV? Break Down The Silos Between Linear And Streaming

Marketers who want to remain competitive need to reexamine the way they plan and measure performance across streaming and linear TV. Tatari's Head of Agency Partnerships breaks down how to dismantle traditional silos to create a unified, data-driven TV strategy that maximizes reach and ROI.

4 Tatari Clients Reveal The Immediate Impact of Super Bowl Ads

The Super Bowl isn’t just for legacy brands anymore. Here’s how Manscaped, Life360, Tecovas, and Ro used streaming, linear TV, and Tatari to turn the biggest ad stage into a performance win.

65 Advertisers Share How They’re Planning for Black Friday with Lessons for Brands to Win the Holidays

Discover how 65 brands plan to win Black Friday by boosting TV spend, blending linear and streaming, and turning holiday ads into measurable sales.

How Brands are Embracing a New Playbook for TV Advertising Success

Discover how marketers are redefining TV as both a performance and brand channel, balancing linear and streaming, measuring halo effects, and making bold, data-driven bets to maximize impact.

Why Programmatic CTV Isn’t Enough: Unlocking The Full Potential Of Your TV Ad Strategy

Discover why programmatic alone can’t deliver a complete TV strategy and how combining it with direct streaming and linear buys unlocks TV's full potential.

Why Streaming + Linear Work Better Together

When one advertiser shifted from a dual-channel TV strategy to streaming-only, performance quickly declined. See what happened when they turned linear back on.

Linear TV is About to Go the Way of Radio. That’s a Good Thing

Holding companies are beginning to deprioritize linear TV, shifting buying responsibilities to specialists as they chase cost efficiencies and lean into streaming.