Insights
TV Is Now a Measurable and Quantifiable Channel for Mobile App Marketers in AppsFlyer
AppsFlyer measures CTV the same way as digital, which leaves most of your TV spend unaccounted for. Here's how Tatari adds TV grade measurement across streaming and linear, so you finally see what all of your TV is doing.
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How Seed Health Used Convergent TV to Unlock Growth
Seed Health, a top supplement company, discusses its approach to diversifying acquisition channels and unlocking more growth with TV advertising.
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Why Agencies Must Rethink Linear‑Streaming Convergence
With more networks offering OTT inventory as a part of their linear upfront packages, it's increasingly important for brands to use a holistic measurement approach to assess performance across streaming and linear TV.
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Video: Understanding linear TV measurement
Even though linear TV has been around much longer than streaming, deterministic attribution is typically more difficult. Here is a short video that walks you through our measurement of linear TV.
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