Insights

Streaming Sponsorships Drive 62% Higher Response Rates Than Standard CTV. Here's Why.

Streaming sponsorships cost 2–3× more than standard CTV placements, which is exactly why most marketers skip them. That's a mistake. Tatari's campaign data shows sponsorship inventory drives 62% higher response rates, 75% incremental reach, and conversion lifts across every vertical we measured.

How TV Became a Critical Acquisition Channel for Made In

We sat down with Made In at GROW LA to discuss how their brand leverages streaming and linear TV ads to build brand awareness and drive lower-funnel campaign results.

Adding Brand Objectives to a Performance-Focused TV Ad Strategy

Let’s take a look at how three Tatari clients, Nutrafol, Tecovas, and Ro, started their TV journey with a performance-focused mindset and later added brand objectives to drive even stronger campaign results.

Full Funnel Focus: Vuori's TV Advertising Journey

Tatari and our friends at GROW celebrated the return of in-person events with an epic gathering in Beverly Hills. Watch the full talk to understand how Vuori went from developing their first-ever spot to leveraging TV as a primary performance channel to drive both brand awareness and lower-funnel metrics.

Sponsorships and Integrations: Influencer Marketing for TV

TV sponsorships and integrations are the pinnacle of modern-day influencer marketing, aligning brands with the events and personalities about which their target audiences care most deeply.