Insights

4 Tatari Clients Reveal The Immediate Impact of Super Bowl Ads

The Super Bowl isn’t just for legacy brands anymore. Here’s how Manscaped, Life360, Tecovas, and Ro used streaming, linear TV, and Tatari to turn the biggest ad stage into a performance win.

Here are the 2026 Super Bowl Ads That Really Drove the Most Engagement

The Super Bowl delivers unmatched scale, but not every ad scores. We’re cutting through the noise and ranking the ads using objective performance signals, measuring incremental search lift to see which brands made an impact. The result is a data-driven scorecard of the game’s biggest ad winners.

How Streaming Is Democratizing the Biggest Ad Stage in America

Streaming and precision targeting are making the Super Bowl accessible to brands of all sizes—reshaping a massive broadcast into a flexible, multi-screen opportunity.

Why Streaming Was the Real MVP at this Year’s Super Bowl

The Eagles’ victory wasn’t the only surprise of the Super Bowl. Nearly 14 million people streamed the game on Tubi, shattering expectations. Tatari and TickPick saw it coming - and capitalized.

How to Reach Super Bowl Audiences without Spending Millions

You don’t need to spend millions to reach the Super Bowl’s massive audience. Discover winning alternatives to reach viewers at a fraction of the cost of a national in-game spot.

How to Advertise on Super Sunday without Spending $5M

The Super Bowl creates unique viewership patterns before and after the game that provide opportunities to buy high-profile inventory at a fraction of the cost of a national in-game spot.