Insights

Listen: Programmatic is Only Part of the CTV Ad Story

Tatari’s CEO, Philip Inghelbrecht, joined the Next in Media podcast to talk about the evolving structure of the CTV market and why programmatic may not be the whole story. From where premium inventory actually lives to how automation and AI are being applied in practical ways, he offers a candid look at what’s hype and what’s real in CTV advertising.

WATCH: Why Direct Execution and AI Will Define the Future of TV

At Programmatic I/O, Tatari revealed a future where every TV ad is personalized, fraud disappears, and AI does the buying. Sounds impossible? It’s closer than you think.

Conversations on the Croisette: Tatari Explores the Future of TV Media Buying at Cannes

Speaking at this year’s Cannes Lions, Tatari took the stage to show that performance TV can be both measurable and creative—all while leveraging AI to plan smarter and drive stronger results.

Linear TV is About to Go the Way of Radio. That’s a Good Thing

Holding companies are beginning to deprioritize linear TV, shifting buying responsibilities to specialists as they chase cost efficiencies and lean into streaming.

Why Streaming's Rise Means the Death of DSPs

TV viewership has changed, and ad buying is changing with it. With the ability to capture mass audiences like never before, streaming’s rise is DSPs’ demise. See why it's time to change tactics.

4 Questions to Ask Your Media Buying Partner

TV buying has entered the data-driven age. Here are 4 questions to ask your media buying partners before making a TV buy in this modern buying era.

3 Fundamentals to Navigate Media Buying Complexity

TV remains a powerhouse for advertisers, but the rapidly changing landscape has made media buying more complex than ever. With new platforms emerging and the direct vs. programmatic debate evolving, we share three key fundamentals to help guide your media strategy in 2025.

Improving TV Media Buying and Measurement with Experian

Ad buyers now have access to Experian marketing data in the Tatari platform, allowing them to gain a deeper understanding of their consumers to drive even stronger campaign performance.

Tatari Launches Agency-focused Business

More than 200 direct brands already use the Tatari platform for buying and measuring TV advertising. Now, agencies will have the same tools, data, and predictive intelligence to offer TV advertising to their clients.

Video: The Basics of Media Buying - TV Inventory

In this video, you’ll learn more about the TV advertising industry, as well as the three types of inventory that Tatari can help secure for your brand.