Insights

TV’s Infrastructure Problem and the Future of AI Buying

Taking center stage at Adweek House in Cannes, Tatari’s CEO shares his unfiltered take on why programmatic was never built for TV and what the future of TV buying actually looks like.

Why TV Advertisers Should Care About SOC 2 Certification

Your most sensitive campaign data lives inside your TV buying platform, but most advertisers never think to ask how that data is actually protected. Here’s why SOC 2 certification should be non-negotiable when choosing which TV partner to work with.

Listen: Programmatic is Only Part of the CTV Ad Story

Tatari’s CEO, Philip Inghelbrecht, joined the Next in Media podcast to talk about the evolving structure of the CTV market and why programmatic may not be the whole story. From where premium inventory actually lives to how automation and AI are being applied in practical ways, he offers a candid look at what’s hype and what’s real in CTV advertising.

How Chime Scaled TV With a Tech First Buying Approach

Revisit Chime’s Advertising Week session, where the team broke down how they reignited growth by treating TV as a modern, measurable channel that unites brand building with performance impact.

WATCH: Why Direct Execution and AI Will Define the Future of TV

At Programmatic I/O, Tatari revealed a future where every TV ad is personalized, fraud disappears, and AI does the buying. Sounds impossible? It’s closer than you think.

Exploring the Future of TV Buying at Cannes

Speaking at this year’s Cannes Lions, Tatari took the stage to show that performance TV can be both measurable and creative—all while leveraging AI to plan smarter and drive stronger results.

Linear TV is About to Go the Way of Radio. That’s a Good Thing

Holding companies are beginning to deprioritize linear TV, shifting buying responsibilities to specialists as they chase cost efficiencies and lean into streaming.

Why Streaming's Rise Means the Death of DSPs

TV viewership has changed, and ad buying is changing with it. With the ability to capture mass audiences like never before, streaming’s rise is DSPs’ demise. See why it's time to change tactics.

4 Questions to Ask Your Media Buying Partner

TV buying has entered the data-driven age. Here are 4 questions to ask your media buying partners before making a TV buy in this modern buying era.

3 Fundamentals to Navigate Media Buying Complexity

TV remains a powerhouse for advertisers, but the rapidly changing landscape has made media buying more complex than ever. With new platforms emerging and the direct vs. programmatic debate evolving, we share three key fundamentals to help guide your media strategy in 2025.