Convergent TV Measurement
Measure the true incremental impact of your TV campaigns
Tatari isolates the real lift from TV - showing which visits, installs, or purchases were actually driven by your ads.
Leverage Tatari View-through: Built specifically for TV
Unlike competitors that apply digital models to CTV, Tatari View-through is purpose-built for TV. It uses a proprietary device graph and filters out shared IPs for accurate, household-level attribution.
Compare side-by-side with Digital View-through
Evaluate TV alongside Meta, YouTube, or Google campaigns. Tatari’s Digital View-through uses IP-matching aligned with digital platforms, letting you compare CPAs or ROAS across your full media mix.
Data and rates are not real and are for illustrative purposes.
Outcome Focused Measurement
Performance Measurement
Tatari delivers true closed-loop attribution - tracking the metrics that matter:
Cost per Visit (CPV)
Cost per Install (CPI)
Customer Acquisition Cost (CAC)
Return on Ad Spend (ROAS)
Brand Measurement
Tatari combines reach, frequency, and impression data with performance metrics - giving marketers a complete view of upper- and lower-funnel impact.
Immediate vs. Delayed Response: DragFactor
With DragFactor, you’ll know exactly when conversions occur - whether seconds or weeks after an ad airs. No assumptions, just data.
Data and rates are not real and are for illustrative purposes.
Granular Reporting in Our Dashboard and Yours
Customizable Reports
Analyze campaign results by network, creative, DMA, or platform. Customize filters by attribution model, window, or response timing. All available in the Tatari dashboard.
Reporting APIs & Multi-Touch Attribution
Bring performance data directly into your internal systems or MTA platform through secure API integrations. Vault clients can go a step further, piping matched clean room results straight into their BI tools for seamless analysis.
Data and rates are not real and are for illustrative purposes.