Solution

Household partnered with Tatari in a self-service model, giving their team full control over how they plan, buy, and measure TV across every brand they work with. Tatari was the only platform that brought linear, CTV, direct IO, and programmatic TV buying into a single, unified view, an essential capability for an agency that promises every type of buy in the TV landscape. With everything under one roof, Household's lean team could do the work of a much larger operation, without sacrificing speed or precision.

The fragmented state of connected TV, with countless publishers operating their own ad platforms, had created chaos for brands and agencies alike. Tatari helped Household cut through that complexity by centralizing measurement, reporting, and buying into a single dashboard with next-day results. This allowed Household to move beyond legacy metrics like impressions and reach, and instead deliver what brands actually need: site visits, incrementality, and sales attribution tied back to specific ads across platforms.

Tatari's direct publisher access also gave Household the ability to secure premium, category-exclusive sponsorship opportunities, like placements on high-profile shows like The Bear and The Kardashians, that simply aren't available through programmatic-only platforms. For clients competing in crowded categories, this kind of differentiated access provided a meaningful edge. It's a partnership built for the pace that modern agencies and their clients demand.

Results

Household's investment in Tatari's platform translated directly into results for their brand partners. In one standout campaign, a household goods brand launching into a major retailer saw a 25% increase in sales within three months, a result the team attributed in large part to a multi-layered TV strategy that combined linear buys with a programmatic campaign using location data to reach in-market shoppers.

Halo effect analysis across other brand clients revealed a 30–40% lift in paid search conversion rates, a clear indication that TV was driving brand-aware consumers to search for and convert on competing terms. In one case, the data was so compelling that the client actually decreased their paid search budget, confident that TV-driven brand recognition would continue to win those conversions organically.

The partnership with Tatari has scaled alongside Household's growth. Today, Household has a dedicated Tatari client services team, conducting weekly meetings to coordinate reporting, pricing, and opportunities across every brand they manage. The agility that Tatari provides, like next-day results, full platform control, and a team that's always available, has become a core part of how Household delivers for its clients.