Insights

Ten Years of Tatari, in the Words of the People Who Helped Build It

Ten years of Tatari, told by the people who built it. Employees share what the culture, collaboration, and hybrid work actually feel like from the inside.

YouTube Is TV. Here's How to Actually Buy It That Way

Everyone agrees YouTube is TV, yet almost no one buys it that way. Here’s how to really plan, buy, and measure YouTube alongside linear and CTV.

Tatari Turns 10: A Decade Leading TV's Reinvention

Tatari celebrates 10 years of making TV measurable, accessible, and easy to buy. See the data on how television transformed over the decade.

Social Media's Measurement Gap Is Hiding Where the Real Ad Value Lives

Social captures 27.7% of ad spend on just 12.5% of media time. That's a measurement gap, not a performance one, and Tatari is helping close it for TV.

Lights, Camera, Conversion! How Cinema Ads Help Brands Reel in New Customers

Let's all go to the movies... where the most attentive audience in media is already in their seats. Here's how cinema ads complement your TV ad strategy and turn moviegoers into customers.

How Tatari's AI Planning Engine is Rewriting what's Possible in TV Advertising

Tatari's AI Planning Engine builds optimized TV media plans in minutes, not weeks. See how 10+ years of proprietary data helps brands optimize campaigns, cut costs, and drive more efficient performance.

TV Is Now a Measurable and Quantifiable Channel for Mobile App Marketers in AppsFlyer

AppsFlyer measures CTV the same way as digital, which leaves most of your TV spend unaccounted for. Here's how Tatari adds TV grade measurement across streaming and linear, so you finally see what all of your TV is doing.

Lessons for Brands to Win the 2026 Holiday Season, From the Advertisers Already Doing It

Holiday TV budgets are rising and campaigns are starting earlier. See what advertisers are doing for BFCM 2026, plus lessons you can pull for your own strategy.

How Tatari Helped Clients Meet Their Goals By Being Exposed to a Massive TV Audience - Without Overpaying for It

The most-watched World Cup ever pulled in bigger audiences than some NFL games. Here's how Tatari helped brands build the right game plan to get in on the action.

UPDATED: How to Budget and Plan for TV in 2026

TV continues to grow as a viable channel for advertisers, earning a larger role in how brands plan, scale, and measure their media investments. This guide breaks down the key TV trends shaping 2026, including a quarter-by-quarter look at the biggest events influencing budget decisions.