Insights

The 2026 College Football TV Ad Playbook: Everything Marketers Need to Know

Tatari analyzed TV performance across four brands during Amazon Prime Day and found something interesting: the busiest shopping day of the summer is also one of the most efficient days to run TV. Here's why and how to plan for it.

How the Best Agencies Are Making TV a Scalable Part of Their Media Strategy

Most agencies struggle to scale TV beyond a handful of clients. The ones that do have a repeatable process from initial assessment through pilot campaign, measurement, and optimization. Here's the steps to make TV an agency advantage.

New Survey Reveals the Growth Channel Most Mobile App Marketers Are Overlooking

Mobile app marketers have figured something out: TV works. Our new survey shows how they are using linear and CTV to drive app installs, subscriptions, and branded search lift, and what their advertising playbook looks like in 2026.

How an AI Hackathon Turned Ideas Into Real Product Features

Most hackathons end with a demo and an idea that sits in a spreadsheet. Ours ended with new product features built to help TV advertisers. Here's how 16 teams and 50 ideas made it from concept to launch.

Why Amazon Prime Day is a Prime Opportunity for TV Advertisers

Tatari analyzed TV performance across four brands during Amazon Prime Day and found something interesting: the busiest shopping day of the summer is also one of the most efficient days to run TV. Here's why and how to plan for it.

WWE's Biggest Event Just Moved to ESPN. How the Scripted Sport is Delivering Real Impact for Networks & Advertisers

WWE Raw has been on Netflix for a year, and now their biggest events live on ESPN. Here's what that means for advertisers and what our data says about the brands already pinning down results.

Why TV Syndication Is the Best-Kept Secret in Modern Advertising

TV syndication quietly delivers millions of loyal, highly attentive viewers every day—often outperforming both pricey primetime and cheap direct response buys. So why are most advertisers ignoring one of the most efficient, brand-safe, and scalable opportunities on television?

Advertisers Reveal How and Why They’re Using AI to Create TV Spots

Brands are quietly using AI to produce TV commercials in days, not months, and the results might surprise you. We talked to the marketers behind it to find out what's working, what isn't, and what it means for the future of advertising.

Programmatic has been on the Sidelines, but there's a New Playbook for Buying NFL Inventory

NFL inventory isn't out of reach; it just takes the right programmatic playbook. Here's how Tatari helps brands get off the sidelines and into the most-watched live sports programming of the year.

EXCLUSIVE: How to Build a World-Class Marketing Team According to Chime’s Chief Growth and Marketing Officer, Vineet Mehra

What does a high-performing marketing org actually look like in 2026—when AI, growth pressure, and brand all collide? Chime Chief Growth and Marketing Officer, Vineet Mehra, cuts through the noise with a sharp, experience-backed framework for building teams that scale efficiently and avoid the silos holding most marketers back.