
Usually exclusive to eMarketer subscribers, Tatari has sponsored their latest roundup of the latest industry research to help you understand the shifting trends in TV and digital video. This is a must-read for any marketer planning their TV & Video strategy for 2021.
A quick sneak peek:
This year, US average time spent with subscription OTT video content will surpass 62 minutes per day, up 23% from 2019.
Download “TV & Digital Video Trends 2020 Roundup” to explore:
Where advertisers are reallocating sports ad spending amid the cancellation of College sports
How the TV advertising landscape has changed during the pandemic (buying, measurement, linear and streaming TV strategy)
Which trends are driving the spike in time spent with OTT
How US TV upfront ad spending will change in 2020-2021
Tatari analyzed TV performance across four brands during Amazon Prime Day and found something interesting: the busiest shopping day of the summer is also one of the most efficient days to run TV. Here's why and how to plan for it.
Read more
Most agencies struggle to scale TV beyond a handful of clients. The ones that do have a repeatable process from initial assessment through pilot campaign, measurement, and optimization. Here's the steps to make TV an agency advantage.
Read more
Linear TV still commands 42% of U.S. viewing time in 2026. Discover why advertisers continue to invest in linear TV for live sports, brand reach, and convergent TV strategies alongside CTV and streaming.
Read more