Video: Leading growth marketers discuss TV as a performance channel
BringRuckus recently held a panel with Tatari's Skyler Logsdon and leading growth marketers, Junior Reyes (Resident), Aaron Pelander (GovX), and Dan Guy (Lemonaid Health) to discuss how they’re utilizing TV as a performance channel.
We covered many topics including measuring TV’s effectiveness, how to think about the mix between linear and streaming TV, reducing the risk of wasting money on TV, and more. It was a great discussion packed with detailed insights and takeaways for both new and existing TV advertisers.
Check out the shortened 17-minute video with highlights from the panel below or click here for the full hour-long recording.
Skyler Logsdon
I'm the Head of Sales and I love swinging for the fences.
Related
The 2026 College Football TV Ad Playbook: Everything Marketers Need to Know
Tatari analyzed TV performance across four brands during Amazon Prime Day and found something interesting: the busiest shopping day of the summer is also one of the most efficient days to run TV. Here's why and how to plan for it.
Read more
How the Best Agencies Are Making TV a Scalable Part of Their Media Strategy
Most agencies struggle to scale TV beyond a handful of clients. The ones that do have a repeatable process from initial assessment through pilot campaign, measurement, and optimization. Here's the steps to make TV an agency advantage.
Read more
Why Linear TV Still Matters in 2026
Linear TV still commands 42% of U.S. viewing time in 2026. Discover why advertisers continue to invest in linear TV for live sports, brand reach, and convergent TV strategies alongside CTV and streaming.
Read more