Growth Marketers Discuss TV as a Performance Channel
BringRuckus recently held a panel with Tatari's Skyler Logsdon and leading growth marketers, Junior Reyes (Resident), Aaron Pelander (GovX), and Dan Guy (Lemonaid Health) to discuss how they’re utilizing TV as a performance channel.
We covered many topics including measuring TV’s effectiveness, how to think about the mix between linear and streaming TV, reducing the risk of wasting money on TV, and more. It was a great discussion packed with detailed insights and takeaways for both new and existing TV advertisers.
Check out the shortened 17-minute video with highlights from the panel below or click here for the full hour-long recording.
Skyler Logsdon
I'm the Head of Sales and I love swinging for the fences.
Related
The Advertiser's Guide to Streaming TV
This white paper takes a granular look at some of the major ad-supported players. This includes a variety of details related to each streaming service’s audience, content, and advertising opportunities.
Read more
Why Brands Start TV Advertising and How It Drives Growth
There are three reasons to start TV advertising: reach, scale, and the power of TV ads.
Read more
When to go into TV advertising?
This article highlights indicators of the right time to go into TV, and shows that TV is usually appropriate earlier than most advertisers assume.
Read more