Tatari and Vault Win Two Convergent TV Awards for Innovation in Ad Tech and Privacy

Tatari and its sister company, Vault, have been recognized with two major honors at the 2026 Convergent TV Awards. Tatari was awarded with the Ad Tech Innovation of the Year honor, while Vault’s data clean room solution (DCR), garnered the Identity & Privacy Innovation Award.

The Convergent TV Awards celebrate the companies, platforms, and innovators shaping the future of cross-screen advertising across linear television, streaming, and digital video.

This year’s program highlighted a competitive field of finalists spanning the TV and advertising technology ecosystem. In the Ad Tech Innovation of the Year category, Tatari came out on top over other strong innovators like Nexxen and WunderKIND, while Vault beat out LiveRamp and The Trade Desk for the Identity & Privacy Innovation Award.

“Winning across both categories reflects our continued focus on solving two of the biggest challenges in modern television advertising: making TV a measurable performance channel and ensuring that measurement can happen in a privacy-first world,” said Andy Schonfeld, CRO at Tatari. “Being recognized alongside such a strong group of innovators across the industry is incredibly rewarding.”

Turning Convergent TV into a Performance Channel

For decades, TV advertising delivered unmatched reach but lacked the real-time accountability marketers expect from digital channels. As audiences fragmented across linear TV, streaming platforms, and online video, measurement and attribution became increasingly complex.

Solving this challenge is exactly what the Ad Tech Innovation of the Year award was designed to recognize: technology that brings measurable business impact to modern TV advertising.

At the core of this approach is a unified platform that brings together planning, buying, and measurement across converged TV. Tatari’s AI-powered media planning engine, which uses 9 years of historical data and predictive analytics to build a media plan within seconds, helps reduce planning time and deliver better outcomes for both first-time TV advertisers and seasoned media buyers.

Equally important is Tatari’s TV-native measurement framework, which was designed specifically for cross-screen environments where traditional digital attribution models often break down. By improving household device linking, filtering shared IP addresses, and integrating privacy-compliant measurement infrastructure, the platform helps advertisers understand the real business outcomes driven by TV.

The result is a system where brands can evaluate TV advertising with the same performance discipline used across digital marketing channels.

Building Privacy-First Measurement Infrastructure

Vault, is a privacy-enhancing technology built specifically for converged TV measurement. As privacy regulations evolve and third-party identifiers decline, traditional measurement methods such as pixels and device-level tracking are becoming less desirable. In many environments, such as logged-in platforms and secure purchase flows — measurement can simply disappear. Vault was designed to solve this challenge without compromising user privacy.

This approach reflects exactly what the Identity & Privacy Innovation Award was created to recognize: solutions that enable effective advertising while protecting consumer data.

Before Vault's DCR solution, an advertiser would need to integrate with every data clean room that each CTV publisher preferred (Snowflake, LiveRamp, etc). Vault is interoperable, so they only need one integration to measure CTV campaigns. At the same time, it ensures publishers and platforms can support measurement without exposing sensitive user data. It’s this balance between measurable outcomes and responsible data handling that earned Vault the industry recognition.

Recognition for a Changing TV Landscape

Together, these two awards highlight the broader shift we’re seeing unfold across the television advertising industry As TV and streaming converge, advertisers are demanding the same things they expect from other channels: performance accountability, transparency, and privacy-enhancing measurement.

Some Previous Accolades (But Who’s Counting?)

This latest achievement builds on a series of industry recognitions Tatari has earned in recent years:

• MarTech Breakthrough Award - Best CTV Platform (2025)

• Digiday’s Best Connected TV Platform (2024)

• AdExchanger’s Most Innovative TV Advertising Technology (2023)

• Business Insider’s “Hottest AdTech Companies” (2023)

Our mission has always been to build the infrastructure that makes this possible. Industry recognition like the Convergent TV Awards is meaningful not simply as a milestone, but as confirmation that the industry is moving toward a future where TV delivers both massive scale and measurable outcomes.